They will sort, stamp and send your postcards - for a price. Mailing list companies: These will help you build qualified lists for single mailings or campaigns. Some types of real estate postcard mailing services that can help maximize your prospecting include: There can be many tasks to do in a campaign, but the good news is that there’s help at nearly every step. It doesn’t matter if you’re a seasoned vet or just starting out - you should spend the bulk of your time prospecting. If you purchase a list, make sure it’s from a reputable service with a track record for viable lead generation. Scrub your database thoroughly and frequently to make sure it’s accurate and organized so your postcards hit as many qualified leads as possible. Whether you use a list that you already have in your CRM or one that you purchased, your real estate postcards will perform only as well as the quality of your data. If you send out one real estate postcard and nothing more after that, you’re probably wasting your time and money. Real estate postcard marketing is a repetitive, long-term strategy, so understand that once you start, you will regularly send postcards month after month - most likely for years - before you reap significant benefits. Here are some factors that will help you maximize your real estate postcard ROI: 1. With the right real estate postcard design, messaging and distribution, along with a sufficient amount of time, many agents can achieve a positive ROI. Any special features, like perforated business cards or calendarsĬan you expect a positive ROI from real estate postcards?.Some factors that may affect your postcard pricing include: Your real estate postcard costs will vary, but you can expect to pay somewhere in the range of 50 cents to $1.50 for each postcard, including shipping. To make your postcard stand out even more, consider springing for a UV coating to increase durability and give a glossy, high-end finish. Postcards are typically printed on heavy-duty 16-point gloss or 13-point recycled matte-finish stock. Sturdy cardstock or coverstock will not only give your real estate postcard a distinctive feel, it will also help protect it in the mail. Offer to exchange the postcard for a free latte when they come in to talk. It could be anything from inviting first-time home buyers to download a free guide from your website to asking a seller to contact you for an in-office consultation. Your postcard could hit a prospect at the moment they’re ready to act, so make it very clear what they should do next with a clear call to action (CTA). You can also include a headshot so recipients can put a face to your name, or add the name of your brokerage if you’re affiliated with one. Your contact information, such as email, website and phone number, should be clearly displayed. Consistent brandingīe consistent and unique with your real estate postcard design so recipients know multiple postcards are from you. White space is a great way to emphasize your message by making your photo and contact information the focal point of the postcard. Keep the layout simple and uncluttered so readers can quickly home in on your message. Use professional designs or templates with high-resolution pictures, and avoid clip art and stock images. Rely mostly on photos and cut back your text to just the essentials. Real estate is a visual industry, and your postcards should capitalize on that. Some of the best real estate postcards include: 1. It should describe who you are, what you’re marketing and why a potential client should use you as their agent. What makes a great real estate postcard?Ī great real estate postcard design will catch the recipient’s attention right away. But unlike an easily deleted email, a tangible and nicely designed postcard can make a more lasting impression on your prospects. When you start postcard marketing, you’re in it for the long haul. Relatively inexpensive to design/print/distribute.The ability to target leads in your neighborhood.A clear message that’s visible right away.In a world where digital marketing is a tempting alternative to old-school methods, real estate postcard marketing still has advantages, including: Despite the numerous technological advancements in communication over the years, some methods stick around for a reason: They work. One classic strategy you should still employ is mailing real estate postcards. There are several approaches to real estate marketing, and you’ve probably considered most of them.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |